An experienced team leader, I help brands find their voice and say something meaningful

with it.

I’ve produced communications for online platforms, print publications, movies, sports events, drinks, foods, medicines, furniture, cars, toys, and much more.

Today, I'm putting my love of gaming to work by taking video game marketing to the next level 🎮


Clients I’ve worked with

 
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What I do

 

Creative direction

Copywriting

Radio

Strategy

Naming

Verbal identity

Brand identity

Scriptwriting

Tone of voice

Concepting

Talent direction

Team leadership

 

What people say

 

“Joe and I worked together during my time at First Draft. We began as freelancers working across a number of large scale projects across the business. Joe is not only a brilliant copywriter but also a natural leader. His ability to move from project to project at pace with a clear strategic approach, whilst also motivating and getting the best out of those around him, meant that his rise to Creative Director wasn't a surprise. He has built and spearheads a team that is constantly striving to produce high level creative with substance. I cannot recommend Joe enough, and I hope that we can work together again.”

— Manny Dhanda, Senior Designer at Den Creative, an Elixirr Company

“I worked with Joe on the creation of a new banking brand in The Caucuses. A tricky project that involved juggling a unique and unfamiliar culture, language and regulatory framework - Joe helped make it all look easy. He charmed the client with his warmth and insightful nature, helping us win the client’s trust and ensure our recommendations were met with enthusiasm. He has a broad mix of skills and a personality that means he adds value to a project beyond just the areas of copy and verbal identity. Joe’s a real pleasure to work with, and whether you’re after help with brand comms, naming, verbal identity, tone of voice or campaign concepts the quality of his writing and positive approach to a challenge make him an excellent hire.”

— Paul Allen, Senior Manager, Strategy at Lloyds Banking Group

 

“Joe was an inspiration to work with, injecting passion and finesse to an incredibly high standard in all the projects I had the pleasure of working on with him. I've trusted Joe on a number of high profile Google projects in the past and he has never failed to deliver, always finding that perfect line or the best way to phrase something complicated in a clear and simple way. Being immensely creative, he drives concepts to the best they can be, is a great presenter and excels at being a motivational voice within the team. I'm sad to no longer be working with Joe but I'm confident he will always have a successful future.”

— Ben Henham, Interactive Producer at Apple

 

“Lets get something straight upfront. Joe is a lovely guy. One of those people all agencies need. Hard working, creative, talented. But a really nice guy to boot. He's easy to work with, has no 'ego'. He gets it. And he goes the extra mile - Joe was always one of those people that would proactively get involved in helping make the agency a better place - outside of his work commitments (which he nailed).
I wouldn't hesitate in recommending Joe”

— Tom Crossley, Head of Digital Marketing at WCRS