First Draft News
Who is First Draft?
A non-profit working to empower people with knowledge and tools to build resilience against harmful, false, and misleading information.
Challenge
First Draft’s vital work was complex, academic and therefore inaccessible to a wider audience.
Solution
In 2020, I established an in-house creative studio of Copywriters, Designers and Animators. Together we completely overhauled the brand, refined First Draft’s messaging around the idea of ‘disrupting disinformation’ and brought a powerful new visual approach to the company’s editorial and training content.
Results
During my time as Creative Director, First Draft established brand partnerships with Spotify Podcasts, the World Health Organization and the United Nations.
My work was featured by major news outlets including the BBC, ABC and the Boston Globe.
