IKEA

Challenge

Catalogue-style product imagery can sometimes feel lifeless and uninteresting. IKEA needed to bring a series of still scenes to life in print, whilst keeping the product benefits front and centre.

Solution

Use copy to articulate the ‘Happy Inside’ campaign idea by imbuing each scene with a charming and relatable narrative. Each tale speaks to the way we live in our homes, and how IKEA products, and their unique features, play their part in our everyday stories.