Google Expeditions
Challenge
Encourage educators to try a virtual reality field trip with their classes.
Solution
The Google Expeditions Pioneer programme used striking visuals and captivating copy to bring the experience of a virtual field trip to life for educators.
The campaign demonstrated what a revolutionary educational tool Google Cardboard is, allowing school children to take virtual field trips to far-flung locations, both on earth and in space!
Ads ran in education industry publications and at a number of well-attended industry events. Educators were also contacted directly by post.
![Expeditions-poster-A3---water_459.png](https://images.squarespace-cdn.com/content/v1/5ffc761ba24aef1e5b966eb4/1612978523027-EB82DOAHMC6KC7FZZCJM/Expeditions-poster-A3---water_459.png)
![Expeditions---Classroom-poster_495.png](https://images.squarespace-cdn.com/content/v1/5ffc761ba24aef1e5b966eb4/1612978523482-V0N0GJVJPXHKSYL9SZ4P/Expeditions---Classroom-poster_495.png)
![Passport.png](https://images.squarespace-cdn.com/content/v1/5ffc761ba24aef1e5b966eb4/1612978524325-JJOJ9YEVQHVAAH5XAVJ7/Passport.png)
![GExpeditions_RollUpBanner-Space.jpg](https://images.squarespace-cdn.com/content/v1/5ffc761ba24aef1e5b966eb4/1612978541998-K8Z7L2UJSOF2Q8I96P3L/GExpeditions_RollUpBanner-Space.jpg)
![Expeditions-badges_498.png](https://images.squarespace-cdn.com/content/v1/5ffc761ba24aef1e5b966eb4/1612978591825-ULBXW57UYDDLA7D93ONO/Expeditions-badges_498.png)
Results
Over 1 million UK students have been on Expedition to date
That's 1 in 8 primary and secondary school students
Across 450 UK locations
Over 100 MPs visited schools in their constituencies and took part
18 major news outlets covered the Pioneer Programme
Over 120 local and national news stories generated
We received a 98% satisfaction rating from 3000 teachers
More than 600 expeditions are now available
Partnerships already in place with institutions like Buckingham Palace and Natural History Museum.