Knowing Wink

Challenge

Create something extra special to commemorate the 20th anniversary of Winkreative, the editorial-driven creative agency speaking to the world’s most discerning audiences.

Solution

A project-spanning print publication celebrating Winkreative’s most memorable work from the last two decades.

The book adopts an editorial approach to exploring the agency’s body of work, taking the reader on a comfortable meander through beautifully curated case studies, with the occasional pause for contemplation in the form of essays on the themes of place, travel, culture and commerce.

As a lead writer on Knowing Wink, I penned a significant amount of its content, ranging from lengthy editorial pieces to concise captions.