LEGO x Shell x Ferrari

Challenge

Create a global promotional campaign to drive purchase of Shell V-Power premium fuel in exchange for exclusive LEGO x Ferrari toys, only available in forecourts.


Solution

The #ReadySetBuild campaign, featuring a 45” action-packed TVC, eye-catching outdoor ads and a series of online videos using original LEGO characters — making localising voiceovers simple.

Global TVC shot at the Scuderia Ferrari racetrack in Maranello, Italy
The-Shell-V-Power-LEGO®-Collection-Promotional-Poster-4.jpg
Screen-Shot-2014-10-21-at-13.40.48.png
Screen-Shot-2014-10-21-at-13.41.08.png
Screen-Shot-2014-10-21-at-13.41.18.png
Screen-Shot-2014-10-21-at-13.41.25.png
Screen-Shot-2014-10-21-at-13.41.36.png
shell_legocollection.jpg
Previous

Facebook for Business
Next

Knowing Wink